For independent owners who want to build something stronger

Build the marketing. Build the business.

Marketing Renegades helps independent business owners build the systems that create opportunity — and eventually build companies that don't require the owner to personally carry everything.

We start with a strong focus on mortgage professionals because that's the world we know best. The bigger idea is simple: better tools, better marketing capability, better businesses.

The bigger problem

Being good at the work doesn't automatically build a good business.

A lot of independent owners get very good at serving the customer, closing the loan, doing the job, or solving the problem. Then they discover the business still depends on them to create every opportunity, remember every follow-up, and keep every plate spinning.

Marketing Renegades exists to help close that gap. We use software where software helps. We teach strategy where understanding matters. We build things together when implementation is the hard part. And as the business grows, the conversation gets bigger than marketing.

The Renegade progression

Tools → Capability → Community → Company

The point isn't to collect more courses. It's to build more capability into the business.

What this is

Useful people. Useful tools. Useful work.

Marketing Renegades isn't a generic marketing agency and it isn't supposed to become a giant vault of videos nobody watches.

My role is increasingly simple: teach what I know, help people think strategically, facilitate the build, and bring the right people into the room when someone else knows more than I do.

That matters because the goal isn't dependence. The goal is to help you become more capable at creating demand, operating your marketing, leading people, and building the business you actually intended to own.

Darin Rhodes Darin Rhodes
Teacher · Strategist · Builder · Convener

I've spent a long time building inside the same world I'm teaching in.

I've spent more than two decades in mortgage, along with years building businesses, teaching professionals, experimenting with marketing, and trying plenty of things that looked better on a whiteboard than they did in the real world.

Renegades grew out of that experience. I like teaching. I like masterminding. I like putting smart people together and working on real problems. I don't need to pretend I'm the world's foremost expert in every tactic. When a specialist belongs in the room, we'll bring one in.

Darin Rhodes
Founder · Marketing Renegades
More about Darin →
Not sure where to start?

Come hang out with the Renegades.

Join the free community for useful marketing ideas, live discussion, experiments with new technology, and conversations with other independent business owners and mortgage professionals.

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